Kan Do Creators Newsletter
We’re Andrew Kan & Ike. Together, we’re the driving force behind the Kan Do Creator Community. We’re passionate about helping YouTube creators like you succeed.
This CONTROVERSAL Monetization Update is not that bad, actually.
YouTube's NEW monetization policy update has gotten a lot of concern from creators... It's understandable to be worried when media outlets and YouTube experts have been telling you that this update is bad. Not even YouTube's own correction can help the misunderstanding. In case you don't know about the controversy, YouTube made an update to their repetitive content policy (now renamed inauthentic content). People assume this will affect reaction videos, no-name or no-voice channels, and more....
This Caption Strategy Helps YOU Get More YouTube Views!
Why Captions and Chapters Are a Key to Better Discovery Most creators think captions are just subtitles, but what you say in your video fuels how YouTube and Google decide where it goes. Watch the full YouTube Video to see how this strategy works, start to finish! ☝️ Email powered by OpusClip! This is the AI tool we use to help clean up captions, download transcripts, and generate optimized YouTube chapters. Try out OpusClip! Note: The link above is an affiliate link. This method was first...
This UPDATE Might Be Your Next YouTube Advantage!
BIG CHANGE to YouTube's advanced analytics! As creators, we all know how important analytics are when it comes to the quality of our videos and SEO. It can pump us up or bring us down. Sometimes, it can even make us rack our brain like "What the heck are all these numbers suppose to mean??" This is especially if you're using (or trying to use) YouTube's advanced analytics. Although it can be a great help, it can often be daunting for creators. Which is why YouTube is making changes in order...
Published > Perfect: The Message I Wish I Believed Sooner
I've seen creators and full-blown marketing teams spend 40+ hours on a single YouTube video... only for it to sit in drafts or wait for approval. Not because it wasn't ready. Not because it wasn't valuable. Because it wasn't "perfect." The hook wasn't punchy enough. The thumbnail didn't look right. And while they were obsessing over the final 2 percent, the audience moved on and the moment passed. I've been there too. As a creator, I've held back uploads because I thought they weren't good...
A New Perspective from VidCon
"This may be our last VidCon." This was the mindset that both Andrew and I arrived to the week before VidCon. After seeing the schedule, after seeing the sponsors (or lack thereof), and knowing that this was the first VidCon after Viacom sold it. As VidCon veterans (11 events for Andrew, while 7 events for me), things were looking bleak. But then, by the end of VidCon, we both said this to each other... “ This is the best VidCon in years. — Andrew Kan & Ike Do Andrew & Ike at the YouTube...
More ads, less disruption: Side-by-side ads are coming to YouTube livestreams!
Imagine this: You're watching a highly anticipated livestream. The livestream crescendos into the climax and then... [Insert Ads Here] Suddenly, your experience has a moment of disruption and frustration. Nobody wants to see ads, especially one that is at the vital moment. This is where YouTube's newest feature comes in: Side-by-side ads. Click here for the source! When it's time for ads, the livestream will be muted until the ad ends. However, you'll still be able to watch the stream without...
Why Your YouTube Video Didn’t Perform (When You Thought It Would)
Every YouTube creator or brand has had a video the thought would take off... but it didn't. In my experience it's usually one of these three issues: 1️⃣ The idea wasn't clear On YouTube, it's VERY tempting to cram multiple topics, keywords, or angles into one video... ESPECIALLY when you're excited about what you've made. However, when a video tries to do too much, it often ends up doing nothing well. It's the old "If you try to please everyone, you're pleasing no one." If a viewer isn't sure...
Caught in the feels? Here comes YouTube with the ads!
YouTube's new ad format might boost ad revenue... and break immersion. On May 21st, YouTube announced their newest ad format called Peak Points. This format uses Google's Gemini AI to analyze a video's peak, whether that's the highest engagement or has the most emotional impact, and places an ad after it. An example of Peak Points from YouTube. For creators, this sounds pretty good. More viewers seeing ads means more ad revenue! Especially if viewers are jumping directly to the peak point....
Ask yourself this ONE Question before posting on YouTube!
Before you publish your next video, ask yourself this... Will anyone actually care? That one question changed how I plan every upload and it led to a simple 3-question process I now use with every creator and brand I work with. Before I upload any video, whether it’s for my channel, a brand, or someone I’m coaching, I run it through 3 simple questions. These questions have saved me time, helped me stay consistent, and most importantly, helped my content actually resonate. 1️⃣ Who is this...
Don't miss the HYPE TRAIN coming to YouTube!
YouTube is officially 20 years old! 🎉 On April 23rd, 2025, YouTube celebrated their 20th anniversary. In 20 short years, Youtube has gone from a site that was originally a dating website to the biggest video platform. They've expanded from just being on the computer to being on your phone, and now your TV! Let's read a few interesting facts about YouTube from Johanna, YouTube's Chief Product Officer: Shorts is YouTube's fastest growing format (along with podcasts!) 1 billion monthly viewers...
We’re Andrew Kan & Ike. Together, we’re the driving force behind the Kan Do Creator Community. We’re passionate about helping YouTube creators like you succeed.