Kan Do Creators Newsletter
We’re Andrew Kan & Ike. Together, we’re the driving force behind the Kan Do Creator Community. We’re passionate about helping YouTube creators like you succeed.
Why Your YouTube Video Didn’t Perform (When You Thought It Would)
Every YouTube creator or brand has had a video the thought would take off... but it didn't. In my experience it's usually one of these three issues: 1️⃣ The idea wasn't clear On YouTube, it's VERY tempting to cram multiple topics, keywords, or angles into one video... ESPECIALLY when you're excited about what you've made. However, when a video tries to do too much, it often ends up doing nothing well. It's the old "If you try to please everyone, you're pleasing no one." If a viewer isn't sure...
Caught in the feels? Here comes YouTube with the ads!
YouTube's new ad format might boost ad revenue... and break immersion. On May 21st, YouTube announced their newest ad format called Peak Points. This format uses Google's Gemini AI to analyze a video's peak, whether that's the highest engagement or has the most emotional impact, and places an ad after it. An example of Peak Points from YouTube. For creators, this sounds pretty good. More viewers seeing ads means more ad revenue! Especially if viewers are jumping directly to the peak point....
Ask yourself this ONE Question before posting on YouTube!
Before you publish your next video, ask yourself this... Will anyone actually care? That one question changed how I plan every upload and it led to a simple 3-question process I now use with every creator and brand I work with. Before I upload any video, whether it’s for my channel, a brand, or someone I’m coaching, I run it through 3 simple questions. These questions have saved me time, helped me stay consistent, and most importantly, helped my content actually resonate. 1️⃣ Who is this...
Don't miss the HYPE TRAIN coming to YouTube!
YouTube is officially 20 years old! 🎉 On April 23rd, 2025, YouTube celebrated their 20th anniversary. In 20 short years, Youtube has gone from a site that was originally a dating website to the biggest video platform. They've expanded from just being on the computer to being on your phone, and now your TV! Let's read a few interesting facts about YouTube from Johanna, YouTube's Chief Product Officer: Shorts is YouTube's fastest growing format (along with podcasts!) 1 billion monthly viewers...
The PAINFUL Truth About YouTube Tags (What You Actually Need to Focus On)
“ "Are YouTube tags a secret weapon? Or… a complete waste of time? Let’s talk about The PAINFUL Truth About YouTube Tags because I have seen creators obsessed and stressed over tags." — Andrew Kan, YouTube Creator & Educator You’ve probably had or heard these questions before: 👉 What are the best YouTube tags to rank? 👉 How many YouTube tags should I use? 👉 Do tags still help with SEO? Let’s break all of that down—because the truth about YouTube tags might surprise you. What Are the Best Tags...
Why Creators are upset by YouTube's mid-roll changes!
YouTube makes an update to their mid-roll ads. Creators are upset. Which isn't a surprise, consider that people get mad at almost any new update from YouTube. Though the outrage was clear. There were comments about how this is one of the worst update or that the update is littered with bugs and is poorly thought out. For those out of the loop, YouTube will be adding more ads at natural breaks (such as scene transitions), but will have fewer ads on interruptive points. If you're not a part of...
Here's what YOU should know about the YouTube Algorithm in 2025!
What people gets wrong about the YouTube algorithm... One of the biggest misconceptions about the algorithm is that it pushes your content out to viewers. The reality is: YouTube doesn't push your content to viewers, it pulls viewers to your content. So how does this all work? The system uses your performance data (such as Average View Duration and Click-Through Rate) as input to try to understand and predict for each viewers. It's similar to the way you would ask a friend what movie you...
Highlights and Watch-along are coming to YouTube!
2025 is here already?! It's the new year and YouTube and other social media platforms are already working on their next implements. There's still the looming TikTok ban, which is causing a surge in downloads for two other Chinese-based app called Red Note and Lemon8. There's still a possibility it might not be banned. Either way, this potential threat should enlighten you to not put all your eggs in one basket. Meta has also made a change to remove their fact-checker in favor of community...
YouTube's new Inspiration Tab is coming!
From Research to Inspiration... YouTube is known for creating a lot of tools that seem promising at first before taking a dive right into the sand. There's the Test & Compare where we were happy to have a free tool for everyone, only for it to test the thumbnails on watch time instead of CTR. Or in our current case, the Inspiration Tab that used to be the Research Tab. Research was a way to bring Google Trends directly onto Creator Studio and giving creators easy access to know what their...
💸 Don't Miss Out On These BLACK FRIDAY DEALS!
Black Friday is already here... so take advantage! 💸 It's the time of the year again when almost everything goes on sale and people are in a rush to find the best deals they can get. So let us give you a few starter points on deals for creators. Please note that some of the links below are affiliate links. We will gain a bit of revenue if you choose to purchase at no cost to you. Get 40% off your first month or 60% off an annual plan with OpusClip! OpusClip allows you to turn your long-form...
We’re Andrew Kan & Ike. Together, we’re the driving force behind the Kan Do Creator Community. We’re passionate about helping YouTube creators like you succeed.