Community is more important than ever!
YouTube believes it so much that they're changing the Comment tab into the Community tab. Why the sudden rebranding? If it's anything like when YouTube changed the Research tab to Inspiration, it would be because "it's not just the comment section... it's your community!"
But there's more to come than just a renaming.
It's a new place to view your audience metrics.
YouTube is rolling out the new Community tab in the Studio mobile app in the coming weeks, so when you get this update, this is what you'll see.
You'll find the audience metric at the top that'll tell you how many comments you've got and the returning viewers at a glance. YouTube has yet to note how many days these metrics are based on. For right now, we can assume it'll be for the past 28 days.
We would also assume that if you click on these metrics, it would take you back to the Analytics tab so you can dive deeper into them.
It'll spotlight your top commenters to remind you to keep them your top by responding to them.
YouTube already does this with badges next to their names, whether they're a Member or they've got the most hearts out of everyone. However, they'd still be washed over by the waves of comments coming your way.
By giving these commenters their own section in the Community tab, you'll always be able to stay in touch with them. It might also help you recognize the people who have stuck around! From the example, it even shows how many comments they've made overall.
One of the top reason why viewers enjoy being in a smaller community (i.e. channels with less than 100k or 10k subs) is because they feel like the creators are actually reading to their comments. And they can see that through the creators commenting or hearting their comments.
Do you feel like you're using your community tools to the fullest? |
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AI-enhanced canned responses are coming in the upcoming months!
For right now, it is limited to a small number of creators as they continue to test this feature. If you get this feature, be sure to give feedback to YouTube so they know what they should do next!
This is an improvement on their current canned responses, which you may have seen when you're looking through your comment tab. It allows you to edit the suggestion in your own style and tone to help make it easier for you to respond to comments.
Does this mean after you edit the suggestion, it'll keep this suggestion for the next time you need it? Would the AI learn from this edit so that it'll give you more suggestions in your tone? Is this another way of Google trying to teach their AI through your writing?
There's a lot of questions to be had with this feature, but we'll see what YouTube does with this in the coming months.
In other news... Super Chat goals is coming to more creators!
If you're a livestreamer on YouTube and have monetization enabled, keep an eye on this feature and try it out once you get it! For those who don't know what Super Chat goals are, it is the ability to set a goal to reach a certain number of Super Chats in a set amount of time.
You can set up a Super Chat goal through your live chat either on desktop or mobile. You'll see the "Goal" option at the top of the live chat. Clicking on it, you'll have these options:
- Number of Super Chats you want to have as your goal
- A quick description of why you're running this
- How long this goal should run for
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The value of Super Chats that will count towards the goal
- If you don't know, Super Chats have different colors based on how much it is. For example, teal (or light blue) is around $2 to $4.99 while red can range from $100 to $500+.
- The colors can vary based on the region and currency.
Goals give a sense of community where everyone is working towards the same objective. Be sure to add an incentive to get your viewers to participate and thank them for donating!
IMPORTANT: YouTube still takes 30% of Super Chats.
AI-generated summaries are rolling out to more select English videos.
YouTube has been running this test since last year where AI will generate a quick summary of the video they're about to watch. The idea is to give the viewers a quick heads-up before they get into the video. It was only on a few select English videos, but YouTube is now expanding it to more videos over the coming weeks.
There's a certain worry that comes with this feature. Will viewers not watch the videos if they've already gotten what they needed? In a similar fashion of CliffsNotes where people can get the summaries of books and know the important details without actually reading the book.
YouTube says it's a basic summary and that it's meant to be a complement to your description. They also said that it won't replace or impact your ability to write descriptions. Although viewers aren't prone to reading the descriptions in the first place.
Stay creative, Ike Co-Founder, Kan Do Creator Community |
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